Project brief:

This proposal presents a comprehensive rebranding strategy for Elim Leytonstone, soon to become Kingsway City, with the goal of transforming its visual identity, digital presence, and communication. The focus is on creating a modern brand that reflects warmth, authenticity, and relevance while staying rooted in the church’s core values of faith, community, and love. A key part of this includes developing a distinctive logo with a recognisable icon that symbolizes upward focus and faith.

Alongside the refreshed identity, the project calls for designing a fully responsive and user-friendly website to clearly communicate the church’s mission. The rebrand will extend across all digital and physical platforms, increasing visibility and engagement with younger audiences throughout London while fostering a strong sense of belonging among both new and existing members.