Bode is the Founder and Creative Director of KRE8 Studio, bringing over 20 years of experience in creative leadership and strategic vision. A former Director of Innovation at Li-Ning Sports China, he has collaborated with leading global and Asian sports brands including Puma, Umbro (Nike), Anta, Li-Ning, and 361 Sports. Notably, he initiated Anta’s first innovation department in 2012, with his design for the A-Silo making a lasting impact in the Asian market and driving revenue growth to this day.

With expertise spanning footwear, accessories, and equipment, Bode’s skills cover ideation, creative direction, and marketing. He holds over 12 patents and his work has been recognized with international accolades such as the Red Dot Product Design Award. A former national track and field medalist for Great Britain and a Product Design graduate of Central Saint Martins, London, Bode is celebrated for his infectious creativity and his ability to inspire individuals, teams, and brands alike.